Storytelling isn’t just bound up in books or confined to the classroom. We live our lives as storytellers.
Think back to your first day in business. Could you have imagined what was to come? The strokes of luck; the sleepless nights; the dream customer; the despair… and all of those conversations, emails, phone calls in between. Storytelling isn’t apart from us; it is a part of us.
Where facts and figures merely inform, words add value; emotion; intimacy; they help your prospective customers to relate to your business and its services.
Artus: Articulating Your Message
At Artus, we articulate your business’ message through storytelling. There is no one-size-fits-all approach for any business, and so a tailored solution is essential.
Through our bespoke copywriting services, we help businesses like yours to successfully convey their message – whether online or in print. With an emphasis on research, we take the time to understand your business’ vision, values and voice before working with you to generate content ideas.
Just as authors write their stories in a particular genre for a specific group of people, we consider your business’ target audience when planning your copy. This ensures your message is delivered in an accessible way; we strip away jargon and other language that may distract or confuse your audience.
Your Website: Your Shop Window
Your business’ website serves as your shop window. It is there not just to tell people about your products and services, it exists to show them your professionalism and particular areas of expertise. For that reason, professionally written content can elevate your credibility and visibility, whilst allowing you to share valuable insights with potential customers.
We weave a subtle marketing element through our clients’ copy to ensure their website attracts and retains attention, leading them towards that all-important call to action. Whilst our copy is written with an emphasis on engagement, keywords, phrases and copy structure are taken into account too to ensure your business reaps the rewards of a strong search engine ranking.
Why Do I Need to Blog?
Regular blogging is an important aspect of any marketing strategy – and not just for SEO (search engine optimisation) purposes. Search engines such as Google love websites to be updated regularly with fresh content, but blogging also serves to educate your clients and add insight – highlighting your business’ unique differentiating factors. Blogs can be written to answer FAQs, talk about current industry news or as case studies to highlight a recent customer experience. Furthermore, blog content can be repurposed into short-form social media posts!
We also recognise the potential within a well-crafted sales letter to deliver your business results. We work with you to create targeted copy that engages from the first sentence to drive your prospects to book a meeting or pick up the phone!
Driving Success in the Property Industry
Over the last two years, we’ve helped a variety of businesses in the property sector to improve their marketing efforts and sell more; from estate agents and interior designers to solicitors and architects.
We love nothing more than connecting with new people and learning all about their story; whether or not we help to tell that story through our marketing services is another question altogether!
Given the competition within the property sector, it has never been more important to ensure your business’ vision is always in focus, its values understood, and its voice clearly heard.
Find Out more
Contact Zach Greaves to find out more:
Artus Digital Marketing
artusdigital.com
07845182632